The creative workforce: How to launch young people into high-flying futures
Whether we describe them as Gen Y, the Net Gen, the Millennials or the Yuk/Wows, today's young people have grown up in a highly technologised environment. They interact, engage and disengage with greater speed and choice than ever before. But are they equipped for a work future in which creativity has become the defining feature of economic life?
No longer the preserve of creative industries, 'creative capital' is needed everywhere, because novel thinking, navigation, interactivity, border-crossing and forging new relationships have all become crucial to success and productivity.
