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Recent developments in the field of business process management have made it possible to effectively deal with large collections of process models that exhibit many similarities but also context-dependent differences. In this paper these developments are exploited in the domain of screen business.

Besides classical criteria such as cost and overall organizational efficiency, an organization’s ability to be creative and to innovate is of increasing importance in markets that are overwhelmed with commodity products and services. Business Process Management (BPM) as an approach to model, analyze, and improve business processes has been successfully applied not only to enhance performance and reduce cost but also to facilitate business imperatives such as risk management and knowledge management. Can BPM also facilitate the management of creativity?

Creativity as the prerequisite for innovation is a core competitive factor in contemporary organizations. When creativity happens this involves creative persons who produce creative products in a process of imagination. We introduce the concept of Pockets of Creativity for those sections of a business process where creativity occurs. These sections are characterised by a high demand for flexibility and knowledge of the involved creative persons. In Pockets of Creativity previous knowledge is retrieved, transformed and combined into new procedures or artefacts – in short – innovations.

The production of knowledge has become central to economic life. Competitiveness in the 21st century market place is now characterized by the ability to translate scientific and technological knowledge into innovation. But does this render cultural and social knowledge unimportant?

Reference models are a widely accepted means to facilitate reusable information system and organizational design. At present, besides domain knowledge, the configuration of reference models requires a thorough understanding of both the reference model and the language it is captured in. This hinders the involvement of domain experts without specialized modeling background, in the configuration of reference models. In this paper, we propose a questionnaire-driven approach to reference model configuration which abstracts away from the modeling language.

Processes in the screen business are characterised by their agile nature. First, the industry is constantly changing and recent technologies such as High Definition Television, digital production and new distribution channels are having deep impact on the industry’s value chain and processes. Second, processes contain tasks that are highly creative and involve different types of knowledge workers such as producers, animation artists or compositors.