China's creative industries: copyright, social network markets and the business of culture in a digital age

Publication date: 
15 November 2010

‘Digital economy policy for the creative industries is framed too commonly in terms of refining and strengthening intellectual property rights. As digitalization grows in scope and importance, Lucy Montgomery’s intriguing book shows how the limitations of this narrow approach have become all too apparent, as China’s creative industries are thriving in an ever increasing digital global society because (and not despite) of the fact that their businesses, innovations, skills and markets have grown up with weak copyright enforcement regimes.’
– Birgitte Andersen, Birkbeck College, University of London, UK

‘Lucy Montgomery brings together thought-provoking insights into China’s cultural and creative sectors, notably the shift from official culture to entrepreneurial consumers, the relative unimportance of copyright compared to Western economies, and the need for us to understand evolutionary economics. The result is a new model of China’s online networks as a public source of cultural products. Her book should be required reading everywhere that wants to understand what is happening in China.’
– John Howkins, City University, London, Howkins & Associates, Shanghai and author of Creative Ecologies

China’s Creative Industries explores the role of new technologies, globalization and higher levels
of connectivity in redefining relationships between ‘producers’ and ‘consumers’ in 21st century

The evolution of new business models, the impact of state regulation, the rise of entrepreneurial
consumers and the role of intellectual property rights are traced through China’s film, music and
fashion industries. The book argues that social network markets, consumer entrepreneurship and
business model evolution are driving forces in the production and commercialization of cultural
commodities. In doing so it raises important questions about copyright’s role in the business of
culture, particularly in a digital age.

With a specially commissioned foreword by John Hartley, this insightful book will appeal to postgraduate students and academic researchers in China and Asian studies, intellectual property, cultural studies, film, music and fashion studies, cultural economics and innovation management. People working in the creative industries with an interest in devising strategies for expansion into the Chinese market, as well as people working in the creative industries outside China with an interest in developing successful digital strategies, will also find much to interest them in this book.

1. Copyright, Social Network Markets and the Business of Culture
2. Dynamics of Power: From State to Consumer
3. China’s Film Industry: State Agency and Structural Transition
4. China’s Music Industry: Space to Grow 5. Fashion and Consumer Entrepreneurs
6. Copyright Theory and Why China May be challenging it
7. Transition Phase or a Sign of Things to Come?