In 2013 we consolidate our research work to date, and extend it further towards a critical engagement with the current ‘big data’ trend in digital humanities research. Continuing our development of social media research methods and tools, we explore the feasibility of large-scale, real-time quantitative analysis of Twitter content, and of combining such approaches with more fine-grained, qualitative and ethnographic research. Additionally, we consider the broader implications of working with ‘big data’ sources which are often proprietary, frequently partial, and not always fully understood. Updating our 2010 analysis, we will again study the use of social media in the upcoming Australian federal election, and collaborate with our international partners in a comparative study of a range of European elections. Our crisis communication research also continues apace, and will feature in a conference organised by the Eidos Institute for April 2013.