
iStock_static Jon Helgason.jpg
This project is primarily concerned with the way in which technological change and globalization are impacting on the strategy and competitiveness of the creative industries. It focuses on a specific segment of the creative industries – the post, digital and visual effects sector (PDV). This is a thriving and increasingly technologically sophisticated sector which accounts for a growing share of production expenditure in film, TV and commercials production. The rapid evolution of creative industries such as PDV is creating new, or at least enhanced, international competitive opportunities. Our research focuses on the strategies that Australian firms are adopting to realise these new opportunities.