Creative Industries and the Development Agenda

This research area is forging new international networks with a focus on ‘creative engagement’ with old and new media technologies. It seeks to have a direct impact on the development agenda, and to inform the creative industries and innovation agenda.

Given the role of the creative industries in ‘innovation’ societies, and the focus of much of our work on examining examples and measures of this, it is appropriate to investigate spaces at the margins of these activities, which are struggling to be brought into what UNESCO calls a ‘knowledge society’. Often it is at these margins that innovative solutions, with wider appeal and application, are to be found. We hypothesise that both digital inclusion and creative engagement with information and communication technology are critical elements in the construction of knowledge societies.

We approach this area through an interdisciplinary combination of ethnography and participatory design. We support the observation that ‘While the ethnographer is interested in understanding human behavior as it is reflected in the lifeways of diverse communities of people, the designer is interested in designing artifacts that will support the activities of these communities. The current challenge is to develop ways of linking these two undertakings’ (Blomberg, J., et al., ‘Ethnographic Field Methods and Their Relation to Design’, in Participatory Design: Principles and Practices, ed. D. Schuler and A. Namioka (1993, Hillsdale, N.J: L. Erlbaum Assoc, p. 123.)

Project News

Plans for 2008

Three visits to Sri Lanka and India are planned as the foundation for the ‘Moving Content’ project. The research team aims to develop the concept of creative engagement with ICT by conducting in-depth interviews with a cross-section of creative users and producers in underserved communities. Tacchi and Watkins will present interim project findings to Intel Research in June.

Progress in 2007 - new project funding secured from Intel

Jo Tacchi and Jerry Watkins were invited by Intel Research to conduct a one-week workshop at their headquarters in Portland, Oregon. An extremely intensive exchange of research and ideas laid a strong foundation for an ongoing relationship between Intel and CCI. The workshop culminated in a major presentation on ‘Creative Engagement for Digital Inclusion’, presented to Intel’s main Portland campus.