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Second Life Conference - Death of Distance
04/05/2010
Second Life Conference
27 April 2010, Justin O'Connor participated in a virtual Second Life conference on the Death of Distance, with panelists from IBM and Second Live creators themselves. He argued that face-to-face trust was very important for small creative businesses and that larger companies could take advantage of their size and organizational structures to create that context of trust. He suggested there was a role for public organizations to establish and/ or validate more public forums within which trust could underpin exchange of views and information around which collaboration might take place. In order to illustrate the point Professor O'Connor dressed up for the occasion - see picture.
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