Areas for case studies were selected on the basis of a preliminary analysis of Australian data on creative occupations contributing to healthcare (from the CCI database), and on healthcare itself (expenditure, disease burden, service providers, etc.), together with a literature search on the involvement of creative activities in the healthcare sector in advanced countries. Interviews were conducted and 10 draft case studies prepared; these illustrate the contribution to healthcare services and innovations of the arts, music, aspects of architecture, design, writing, publishing, advertising and marketing, software and digital content.