In 2008 we will conduct a second round of interviews in Australia which will include firms located in the middle of the PDV sector (focusing on TVC and domestic film production) and freelancers. We will also begin an international institutional comparison which will examine the policy settings relating to the PDV sector in London. The conditions that allowed the rapid increase in scale and competitiveness of the sector in London are of particular interest to the current study. We will examine the structure and organisation of the PDV sector in London including the size and capacity of the regional industry. The aim will be to compare the institutional environment and strategies of key firms in London with those in Australia.