Several research contracts with end-users were fulfilled during 2007. These include an agreement with Auran Games (Brisbane) to enable John Banks to undertake ethnographic research on the development and launch of a new MMOG (massively multiplayer online game) called Fury. With others in the CCI Hartley contributed to a technical research report for NESTA, the UK National Endowment for Science Technology & the Arts, to establish more accurate measures for the creative industries (including creative occupations embedded in other economic sectors). He also undertook research for David Jones Ltd on the use of child models in advertising and marketing.