The two perspectives that dominate our understanding of media economics ‑ neoclassical, or mainstream, media economics and critical political economy of the media ‑ are the reigning orthodoxies of the field. They are, however, so divergent in many ways (including their objects of analysis, their methodologies and their founding assumptions) that a conscientious student of media, cultural or communication disciplines may find that such intellectual polarisation makes it difficult to come to grips with media economics. This at a a time when leading figures in both political economy and cultural studies, such as Nicholas Garnham and Larry Grossberg, have been arguing the need for critical humanities scholars to develop a more nuanced understanding of dominant economic discourses.
Date: Friday 24th October, 2014
Location: S226 Seminar Room, Department of Media and Communications, University of Sydney, John Woolley Building (A20) level 2, entry off Manning Road.