Axel Bruns

Media Ecologies and Methodological Innovation

Dr Axel Bruns is a Chief Investigator in the CCI and an Associate Professor in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. He is author of Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage (2008) and Gatewatching: Collaborative Online News Production (2005), and editor of Uses of Blogs (2006, with Joanne Jacobs). Axel has coined the term ‘produsage’ to better describe the current paradigm shift towards user-led forms of collaborative content creation which are proving to have an increasing impact on media, economy, law, social practices, and democracy itself. His study of these environments builds on his work in the area of participatory or citizen journalism and blogging. (For more information about produsage, see He is a co-founder of the premier online academic publisher M/C – Media and Culture, which publishes M/C Journal and M/C Reviews, and he continues to serve as M/C’s General Editor. He also co-founded ‘dotlit: The Online Journal of Creative Writing’ with Donna Lee Brien and Philip Neilsen from QUT’s Creative Writing and Cultural Studies discipline. Axel’s research interests are in produsage (or collaborative user-led content development), social media, blogging, social network mapping, citizen journalism, online communities, creative industries, and popular music studies. He has published a variety of articles in these fields, many of which can be found on his Website at, and at and He tweets at @snurb_dot_info.