John Hartley, Jason Potts, Stuart Cunningham, Terry Flew, Michael Keane, John Banks
1 January 2013
Creativity is an attribute of individual people, but also a feature of organizations like firms, cultural institutions and social networks. In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities.
This paper argues that, despite its strengths, the UK Department of Culture, Media and Sport (DCMS) classification of the creative industries contains inconsistencies which need to be addressed to make it fully fit for purpose.
Ethnography is now a well-established research methodology for virtual environments,and the vast majority of accounts have one aspect in common, whether textual or graphic environments – that of the embodied avatar.