BUILDING THE CREATIVE ENVIRONMENT: Perspectives from China and East Asia

BUILDING THE CREATIVE ENVIRONMENT
Perspectives from China and East Asia
16 April 2010
QUT Creative Industries Precinct, Brisbane.

Please RSVP if you intend to attend this FREE EVENT
* Presentations
* Presentations plus evening buffet (limited numbers)

A special symposium on China and East Asia, presented by QUT Creative Industries
Faculty, the ARC Centre of Excellence for Creative Industries and Innovation, the Institute
for Cultural Industries, Communication University of China (CUC), the Chinese Academy of Social Sciences Humanities Research Institute, and the Creative Industries China East Asia Research Student Collective as part of the http://creative3.com.au/?gclid=CIGjo8yVzqACFQ4gegodb1Gszg

The international symposium brings together practitioners to discuss best practice issues relating to purpose‐built creative environments, known as creative clusters, cultural quarters, and creative incubators. In reflecting the themes of the main conference, speakers will address issues of investment, enterprise and creativity, with a
particular focus on human capital and cutting‐edge design. In addition, guests will visit selected sites and meet business and Queensland government representatives.

9.00 OPENING CEREMONY AND PHOTO SESSION
QUEENSLAND ACADEMY OF CREATIVE INDUSTRIES THEATRE
http://www.qaci.eq.edu.au/
Speakers:
Distinguished Prof. John Hartley (ARC Centre of Excellence for Creative Industries and
Innovation, QUT)
Prof. Fan Zhou (Director Institute for Cultural Industries, Communication University of China,
Beijing)
creative³ international forum

9.45 – 11.20
PRESENTATION 1 CREATIVE CLUSTERS IN PRC CHINA
1. Michael Keane (QUT), Zhang Xiaoming (CASS), Lhamo Yeshi (CASS), Hui Ming (CASS)
This presentation reports on an Australian Research Council (ARC) Discovery project Governance, Human Capital and Regional Investment in China's New Creative Clusters. The speakers will identify the kinds of clusters that are generating success in China as well as how these places and spaces are attracting investment and human capital.
Survey results from managers and employees in animation parks in China will illustrate
how these clusters are attempting to be competitive; the speakers will also discuss the
management of creativity in Songzhuang Art Village, outside Beijing.

2. Justin O’Connor and Xin Gu (QUT); Fan Zhou (CUC), Ma Da (Qingdao Creative 100), Zeng Fanying (BJAST)
This presentation introduces the ARC Linkage Project Soft Infrastructure, New Media and
Creative Clusters: Developing Capacity in China and Australia. Justin O’Connor will provide an overview of the methodology and scope of the project. Xin Gu will introduce project cluster mapping. Speakers from CUC will discuss the understanding of soft
infrastructure and the challenges facing designers of cultural and creative clusters in China. Ma Da will report on developments in Qingdao.

SHORT BREAK 11.20 – 11.40

11.40 – 12.30
PRESENTATION 2 TAIWAN AND JAPAN
3. Mei‐ya Wang and Yi‐Wen Chen (NCCU, Taiwan)
The presentation introduces a developing case of an urban creative park— Huashan 1914 in Taipei City. From a cultural heritage, an art production and exhibition place run by government to a culture consumption space operated by a cultural entrepreneur, Huashan is now experiencing dramatic change. Which model is appropriate for an urban
creative park to sustain itself? The governance mechanism and business model of an urban creative park are discussed.

4. David Wright (Hakodate Futures University and Sapporo City University), and Greg Hearn (QUT)
This presentation provides an overview of the use of creative industries policy in Japan particularly at city level. The Intercross Creative Centre Incubator in Sapporo is introduced and then discussed in terms of the question “How easy is it to start a creative business in your city?”

LUNCH 12.30 – 1.30

Afternoon sessions: The Glasshouse, Parer Place http://www.ciprecinct.qut.com/

1.30 – 2.45
PRESENTATION 3 SOUTH CHINA, SAR HONG KONG AND SHANGHAI
5. Qiu Dailun, Peter Xiaoxing Han
This presentation deals with the development model and the current state of 1506 Creative
City (Foshan Creative Industry Park Investment & Management Co. Ltd.) from the dual capacity of designer and practitioner). Within only three years, 1506 Creative City has created a private enterprise creative cluster platform suitable to Chinese conditions, contributing to the creativization of traditional industrial sectors. 1506 Creative City's highly successful exploration in the trailblazing for China's industry upgrading and urban transformation has earned it substantial approval by both Chinese government and the
business sector.

6. Desmond Hui (CUHK)
The presentation will explain recent efforts in Hong Kong in establishing creative clusters via
revitalization of historic buildings, regulatory changes to allow transformation of industrial
buildings for creative industries and the full‐scale design and construction of the West
Kowloon Cultural District as a cultural and creative hub intended to develop Hong Kong as a
major regional centre in creative economy.

7. Marina Guo (SASS)
This presentation looks at how Shanghai is building a (more) creative environment in the lead up to the 2010 World Expo.

TEA AND COFFEE 2.45 – 3.00

3.00 – 4.30
PRESENTATION 4 SOFT INFRASTRUCTURE, VIRTUAL HERITAGE AND CREATIVE
CITIES
8. Mitsuhiro Takemura (Sapporo City University, Japan)
This presentation introduces a media centre strategy Prof. Takemura designed for the
Sapporo underground system. Currently under construction, it is due to open in 2011. It is an
example of curation of pubic space using participatory design of content via social
networking platforms, locative media and creative commons licensing. More generally the
development of the project illustrates the importance of creative industries policy at city
level.

9. Jeff Jones (QUT)
Professor Jeff Jones will demonstrate a beta‐version virtual world, which is a visualisation of the ancient Song Dynasty village of Badong, Three Gorges, China. Ancient, Virtual Badong has been a collaboration between the Central China Normal University and QUT since 2007
and has attracted support from China’s 111 program. Professor Jones will show the techniques used to create the virtual world, highlighting a commercially oriented and comprehensive cultural heritage development process developed over many years of creative production experience.

10. Dan Hill (ARUP Sydney)
Dan Hill (Arup) will talk about his role within the Linkage project on new media and informational technologies are bringing to the design of cities and spaces. In particular he will look at the potential for place making through the visualisation of information flows in the city, and the ways in which urban planners and designers need to link the physical and the virtual. Dan will use international examples from his own and others' current projects.

4.15 – 5.30
Asian Creative Transformations launch; Student research posters in Glasshouse presented by
the Creative Industries China East Asia Research Student Collective; research project
workshops; digital stories

5.30 – 7.00
Buffet dinner and networking in Parer Place, adjacent to Glasshouse, QUT; Virtual Badong
presentations in the big screen

7.30
RETURN HOTEL

INTERNATIONAL SPEAKERS AND FORUM ATTENDEES
Fan Zhou is Professor at Communication University of China. Prof Fan is Director of Institute for
Cultural Industries at the Communication University of China, Beijing.

Qi Yongfeng is a Professor at Communication University of China and Research Director Institute
for Cultural Industries at the Communication University of China, Beijing.

Zhang Xiaoming is a Professor at Chinese Academy of Social Sciences. He is editor of Blue Book
of China’s Cultural Industries, and vice‐director of Humanities Research Centre at the Chinese
Academy of Social Sciences

Hui Ming is a post‐doctoral researcher at Chinese Academy of Social Sciences working in the
area of cultural industries.

Lhamo Yeshi is a post‐doctoral researcher at Chinese Academy of Social Sciences. Her research
includes cultural Studies, creative Industries, humanistic Olympics and Tibetan art history

Ma Da is Manager of Creative 100, an entrepreneurial creative cluster in the city of Qingdao in Shandong Province, China.

Zeng Fanying is a researcher at the Beijing Academy of Science and Technology and a
contributor to The Blue Book of China’s Creative Industries published by BJAST.

Liu Liyong is a researcher at the Beijing Academy of Science and Technology Technology and a
contributor to The Blue Book of China’s Creative Industries published by BJAST

Marina Guo is an Endeavour Research Award recipient currently undertaking a PhD on economics and creative industries at the Chinese Academy of Social Sciences under the supervision of Li Wuwei. She is visiting QUT for 6 months as part of her Endeavour Award

Desmond Hui is Professor and Director of the Centre for Culture and Development at the Chinese University of Hong Kong. Desmond was lead author of the HK Creative Industries Baseline Report and is consultant on the West Kowloon Cultural District project. He is a board member of the Urban Renewal Authority and advisor for Create Hong Kong.

Qiu Dailun, Chairman of the Board of 1506 Creative City Investment Co. Ltd., President of
Foshan Creative Industry Association, Guangdong People's Congress Member (parliamentarian)

Dr. Xiaoxing Han is the Group VP for 1506 Creative City Investment Co. Ltd., a leading creative
industry park developer and operator headquartered in Foshan, China.

Mei‐Ya Wang is a Research Fellow of the Center of Creativity and Innovation Studies of NCCU
and Assistant Professor of Department of Business Administration of Shih Hsin University.

Yi‐wen Chen is Research Fellow of the Center of Creativity and Innovation Studies of NCCU,
Taiwan and Assistant Professor of Department of Information and Communication of Tamkang
University

Mitsuhiro Takemura is Professor of Media Design Sapporo City University. Professor
Takemura’s research brings together digital archiving of cultural artefacts; contemporary design
and Creative City Planning. He is is a pioneer of creative industries developments in Japan.

David Wright is Associate Professor at Hakodate Futures University and Research Associate at
Sapporo City University. His research takes a futures studies perspective on Japan with an
emphasis on creative industries and creative cities. His teaching focuses on the history and
future of film‐making technologies.

AUSTRALIAN‐BASED SPEAKERS AND RESEARCH PROJECT PARTICIPANTS
Michael Keane is a Principal Research Fellow at the Australian Research Council Centre of
Excellence for Creative Industries and Innovation (CCI). He is coordinator of Creative Industries
China East Asia research cluster as well as Asian Creative Transformations (from June 2010). He
is author of Created in China: the Great New Leap Forward (Routledge 2007) as well as
numerous articles on China’s creative industries. His key research interests are media,
innovation policy and creative clusters in China.

Justin O’Connor is Professor in the Creative Industries Faculty, Queensland University of
Technology, Brisbane, Australia. Until September 2008 he was Professor of Cultural Industries at
the School of Performance and Cultural Industries, University of Leeds, where he led an MA in
Culture, Creativity and Entrepreneurship. His main areas of interests are contemporary urban
cultures, cultural and creative industries, cultural policy and urban regeneration.
Greg Hearn is Research Professor in the Creative Industries Faculty at QUT. His work focuses on policy development and R and D for new technologies and services in the creative industries. He has
authored or co‐authored over 20 major research reports and books, including, Public policy in
knowledge‐based economies (2003: Edward Elgar) and The knowledge economy handbook (2005:
Edward Elgar); Knowledge policy: Challenges for the 21st Century (2008: Edward Elgar) and Action
research and new media. (2008: Hampton Press).

Xin Gu is Senior Research Associate in Creative Industries Faculty, Queensland University of
Technology, Brisbane, Australia. Xin has studied in the field of urban planning, regeneration and
local economic development, developing projects in Belgium, Holland, England and Finland. She
has also co‐ordinated and lectured in postgraduate courses in CIF QUT on entrepreneurship in
creative industries and the development of creative industries in Asia.

Jeff Jones has been one of Australasia’s foremost leaders in interaction design for over a decade.
His main focus presently is on developing R&D and collaboration strategies to support science
and technology R&D. Current initiatives include cultural heritage in Wuhan China, an award
winning reproduction of Old Government House in Queensland, and collaboration strategy and
knowledge management for mining companies.

Dan Hill is a designer and urbanist. He's been working at the forefront of innovative information
and communication technologies (ICT) since the early ‘90s and is responsible for shaping many
innovative, popular and critically acclaimed products and services. He also writes City of Sound,
generally thought of as one of the leading architecture and urbanism websites, as well as
regularly writing for architecture and design press worldwide.