Ethical labelling and the web

You've heard of 'fair trade' coffee. Well what about 'fair trade' media. Is it possible to develop a labelling system that would give people confidence in the ethical values of the sites they view?

Ellie Rennie spoke to Radio National’s Antony Funnell about the Quality/Control symposium and Open Spectrum Australia's community media labelling scheme. The interview was broadcast on The Media Report on Thursday November 6, 2008.